WOM

Reading today's London Metro freebie on the Tube I can across an article about Energy Saving Week. That's great but what struck me was what it had to say about the way the message was to be spread. A report called " The Power of One" by marketing agency Wildfire claims we have on average 169 people in our social network and that an average of 3 conversations a month are being started about climate change. For those of us who believe in the Power of One Almighty God we can be sharing and influencing about an equally urgent issue. and it seems it is cool to be doing it as well. Word of Mouth marketing now seems to be the next most influential way that the advertising industry will be trying to get to us. Read more here. Working on the basis that people will naturally share  something they found interesting or exciting. Just like the Free Hugs guy got me blogging again after a long break.